DIGITAL MUSIC 2.0

  • 19-05-2009

RZ has participated in the seminar Digital Music 2.0 organized by SDE (Enterprise Development Service under the ICIC, Catalan Institute of Cultural Industries). The seminar was taught by Juan Cruz of Musically, leader company in the analysis of new models in the digital music industry. The seminar was divided into 2 sessions that have dealt with aspects such as marketing of music in social networks, the artist/fan relationship in the digital world and viral marketing campaigns. This seminar has involved a total of 90 Catalan professionals, including artists, journalists, management agencies and record labels.